Selected Client Work
The form changes. The work starts with a story worth telling and a clear idea of what it needs to do.
Palomino County Magazine
An independent magazine built around a point of view.
Managing Director · Editor in Chief · Creative and Editorial Direction
Palomino County documents American culture and the art of living well through original reporting, photography, design, and conversation. I guide its editorial vision and work across features, contributors, production, brand partnerships, advertising, distribution, and events. Each volume is both a publication and a platform for the people and places within it.
cabi Clothing
Creative Producer · Choreographer
As a Creative Producer and Choreographer for cabi Fashion Week, I shape the creative vision and live runway experience, translating each season’s brand narrative into an immersive show through concept development, storytelling, music, movement, staging, casting, model direction, and production.
Kubota North America
An original song and documentary film.
Creative Strategist · Writer · Producer
For Kubota North America’s new brand launch, I helped develop a campaign built around the original song “Let’s Get Rollin’” and an accompanying documentary film. As creative strategist, writer, and producer, I shaped a narrative designed to connect Kubota with new audiences through music and storytelling, bringing a fresh voice to the brand.
Pure Sweat Studio
A brand commercial for a national franchise opportunity
Concept · Story Development · Commercial Production
I developed a story-driven approach to a franchise awareness commercial that reflected Pure Sweat's design, wellness offerings, and community. Working with the founder and marketing team, I helped carry the idea through production into a film the sales team could use to introduce the opportunity.
Real Springfield
A city seen through the people who know it best.
Campaign Concept · Writing · Video Production
For Springfield, Tennessee's tourism launch, I worked with the city and a production team on a series of short films and companion editorial stories. Local business owners, residents, places, and events gave the campaign its voice and invited visitors to discover the city for themselves.
pH-D Feminine Health
A campaign built around real customer stories.
Creative Concept · Scriptwriting · Production
I led a storytelling workshop with the team, developed the narrative approach, and wrote and produced four web commercials and a promotional film for the Know Yourself Well campaign. The work carried customer experience from an initial idea through filming and post-production.
NINJIO
An editorial engine for a cybersecurity company.
Content Strategy · Writing and Editing · Publication Development · PR
Working with NINJIO's leadership and marketing team, I helped develop reports, brand magazines, executive perspectives, customer stories, and communications that explained complex human-risk issues in a clear, useful voice.
Selected Personal Writing Projects
Awakenings of a Countrypolitan
Personal essays and reflective writings.
Writer
“Awakenings of a Countrypolitan” is a repository of personal essays and cultural reflections exploring identity, place, reinvention, and the curious contradictions of modern American life. Equal parts memoir and observation, it considers what we inherit, what we outgrow, and what we discover when we pay closer attention.
Selected Humor Writing
Editorial essays and articles published elsewhere.
Writer
Stemming from my time at Second City, my humor and satire find the absurd hiding in everyday life, from relationships and modern culture to the indignities of being human. My work has appeared in the Erma Bombeck Writers’ Workshop, Points in Case, Slackjaw, Jane Austen’s Wastebasket, Weekly Humorist, and other humor publications.